I design experiences and businesses people use, love and pay for.
Fifteen years designing services, products and businesses, seven of them in London. These days I lead AI for healthcare at AgendaPro, and I build what I design.
NowHead of AI x Health, AgendaPro
Designed forMeta, Google, Vodafone, the NHS
Trained atRoyal College of Art, London
FoundedAluna, 40,000+ customers
Selected work.
The last year building AI, and the fifteen before it that taught me how.
AgendaPro · 2026
An agent that sets itself up, and keeps learning
Deploying a clinic's agent, before and after→
Margin, after moving model provider
45→93%
LLM cost down 97% in two weeks.
Google · 2022–24
Making Google products fit Latin America
Research team lead for product localisation→
Meta · 2022–24
WhatsApp for small businesses in Mexico
Localisation research on new features to promote a business→
Laboratorio de Gobierno · Chile · 2015
Public innovation at Chile's Government Lab
Founding team, first pilot with the Ministry of Health→
AgendaPro · 2026
From a patient’s message to a booked treatment
Voice notes, medical orders, reminders and win-back, on the clinic's own WhatsApp→
Vodafone · Fjord London · 2018
One screen for every Vodafone call
Agents act in seconds, with much shorter training→
Kingfisher · Fjord London
GoodHome, online and in store
The London launch, with the first phygital Express store→
Heaven Hill Academy · Nepal · 2019
Building a support network
A free school that relies on about 350 volunteers a year→
Policy Lab · UK Cabinet Office · 2015
Human centred policy making
Tools, research methods and service prototypes for policy teams→
AgendaPro · 2025–26
A design system an AI can read
90–95% design-to-code fidelity in the proof of concept→
Paying accounts, six months
6→100+
Zero churn among new accounts in their first five months.
Founder · 2020–25
Aluna, period underwear made in Chile
40,000+ customers, one donated for every five sold→
Parque Arauco · 2024–25
Arauco PopUp: a store in 2.5 weeks, not 4.5 months
+76% sales vs comparable stores→
Transport for London · Royal College of Art · 2014
Inclusive city
Research and service design for the London Cycling Network→