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Aluna

EMPOWERING WOMEN, CHILE

Aluna is a pioneering brand in period-proof underwear, dedicated to crafting products that epitomise comfort, durability, and reliability. Our commitment to quality is matched by our dedication to sustainability and women's empowerment. Designed and manufactured exclusively by women in Chile, we utilise only the finest materials to ensure our products meet the highest standards of excellence.

Since its inception in 2020, Aluna has garnered a community of over 20,000 customers in Chile, testament to our mission's resonance.

To learn more about Aluna, please visit www.aluna.cl

The challenge

The environmental impact of traditional menstrual products is staggering, with a single individual using between 5,000 and 15,000 pads and tampons in a lifetime, most of which contribute to plastic waste in landfills.

The majority of these products, made from non-biodegradable plastics, pose severe environmental threats, taking up to 800 years to decompose. Beyond the ecological impact, the financial and health implications for women are significant. Traditional menstrual products, often seen as basic necessities, remain out of reach for many due to their cost, and in the case of tampons, pose risks such as toxic shock syndrome.

How might we create a sanitary product that is accessible, comfortable and safe to use and dispose?

The outcome

Aluna offers a revolutionary solution: a period-proof panty that blends innovative design with a unique fabric combination. This washable, reusable alternative to disposable pads and tampons stands as a testament to our commitment to creating accessible, safe, and environmentally responsible menstrual products.

Proudly 100% designed and produced in Chile, Aluna not only champions sustainability but also supports local women by creating employment opportunities. Our ethos is that every woman deserves to experience menstruation safely, freely, and without contributing to environmental degradation. To further this cause, for every five-pack purchased, Aluna donates a period-proof panty to women in need.

Aluna stands unique in its approach, combining local craftsmanship with materials that are kind to both the planet and our customers' health. Our mission goes beyond menstrual care, aiming to foster a world where menstruation is no longer a barrier to women's potential.

This project consisted of

Design Research

Strategy

Service and Product Design

Delivery