With each passing year, Heaven Hill Academy must expand to ensure that every child in Gaunshahar receives a comprehensive education. Besides opening new remote schools, provision of at least one nutritious meal daily to students has become a new mission of Heaven Hill. To address the challenge of constant funding needs that Heaven Hill faces, we have devised a new fundraising strategy supported by three main pillars:

1. Focus on developing long-term relationships.
Heaven Hill Academy hosts approximately 350 international volunteers annually. However, for many, their interaction with Heaven Hill is a one-off experience, with no ongoing connection with the NGO once they depart. Establishing a volunteer alumni network is crucial, as this group of individuals is invested in the cause and more likely to donate and share campaigns when provided with the appropriate means.

2. Build transparency and accountability.
One of the primary shortcomings of numerous charities and NGOs is a lack of transparency regarding the allocation of funds. Proactively keeping donors and volunteers informed about project developments is essential for fostering a sense of ownership and involvement.

3. Diversify donation models.
Instead of relying solely on sporadic fundraising campaigns in times of need, Heaven Hill could implement structured fundraising programmes. This could involve options such as sponsoring the monthly education costs for one or more children, supporting specific projects such as providing food or school materials, and launching seasonal campaigns like the Christmas appeal, where individuals can donate either for themselves or on behalf of others as a gift.