In a collaborative endeavour, Transport for London (TfL) joined forces with the Department of Service Design at the Royal College of Art to conceptualise the London Cycling Network. This initiative is dedicated to providing cyclists of all proficiency levels with a variety of alternative and personalised routes, emphasising safety and inclusivity. The project benefits from robust community support and is enhanced through active user participation.

While the environmental, physical and mental health benefits of cycling are significant, the reality of cycling in London is marred by safety concerns and a perception of danger, particularly among families with young children, individuals transporting groceries, white-collar workers, new residents, and those with physical disabilities. Many perceive London as an unsafe and hostile environment for cyclists, attributed to the heavy traffic of buses and lorries, coupled with a notable scarcity of dedicated cycling paths.