The environmental impact of traditional menstrual products is staggering, with a single individual using around 15,000 pads and tampons in a lifetime, most of which contribute to plastic waste in landfills. The majority of these products, made from non-biodegradable plastics, pose severe environmental threats, taking up to 800 years to decompose. Beyond the ecological impact, the financial and health implications for women are significant.

Alternative, more sustainable solutions may not be financially accessible to everyone, and in some cases, they may not deliver on their sustainability promises. Research has revealed that numerous leading international brands offering period underwear lack transparency regarding their materials and manufacturing practices, with some products even found to contain heavy metals like lead. Additionally, the carbon footprint generated by shipping these products from distant locations diminishes the environmental benefits of their reusability.